Elevator Pitch No. 2

The number one tip i got form everyone last time was to practice and try to get everything a little more smooth. Alden said I should point out if there would be only one stop on campus or multiple. I thought it was a good idea so I added it to my pitch. The most important tip to me was body language and I made sure to have most of my body in this pitch and walk around a bit. I didn't think any of the suggestions given to me were bad and i used them all in my latest pitch.

https://www.youtube.com/watch?v=CXHVi3e4tg4

My Customer Avitar

My prototypical customer would be college students who drive to school. People who may be so fed up with not being able to find parking on campus that they will go to extreme measures, just like the girl above, to not have to find a parking spot. My customers are ages 19 and up even though my main focus is on just college students. It does also include anyone who can't find parking. My customer has stereotypical college ways. Loves Netflix and most importantly sleeping in. This is why easy access to parking is so important.

I have almost everything in common with my avatar. I am a 20 year old college student who loves to sleep in and I constantly can never find parking on campus. I think we have so much in common because when I first thought of a product I wanted it to be something I could use. So that is what I've created.

Portmanwho? Noper

1. Noper

2. Noper- (adjective) a very rude person
sentence: She is being such a noper.

3. I first started using this term at work. I would say it to my coworkers about different rude customers at the restaurant we work in. At first they looked at me like I was crazy, but then it actually started to catch on. We are not allowed to actually call people out for being rude, and we can't just say that customer at which ever table is being a real jerk tonight. However, we can say that customer is being a big noper. We are now free to trash talk our rude tables and not worry about them hearing us. Now they'll just think we're a bunch of crazies who don't know the English language.

Halfway Reflection

1. The behaviors I have used to keep us with the requirements of this course have been starting work early. Even if I'm not posting to my blog directly, I have looked over each assignment and started planning out my week every Monday. I always write a draft and then publish the next day to make sure I have all the information I want in my post added. I've learned that starting early for this class is the key.

2. In the assignments that required me to interview people and I could hardly get a good response out of the several people I interviewed was a moment when I wanted to give it. It's hard to have to deal with people not giving you a proper response or taking you seriously. I feel like I've had to just buckle down and make myself work somedays.

3. My tips for students in the next semesters would be to 1) START EARLY. This will help develop a tenacious attitude because it will help you not get so flustered. You won't be working under as much pressure. 2) Don't get frustrated with someone doesn't answer your questions seriously. There's a million other people out there who will. 3) Rewrite. This helps with a tenacious mindset because you'll know you can always do something more.

Reading Reflection No. 1

I read about Steve Jobs. I have always admired him, but from the book  what I most admired about him was his inability to think outside the box. What surprised me the most was how Jobs chose the name Apple. He said he picked the name after visiting All One Farm. What I didn't like about Jobs was that he seemed very selfish in his ways. Jobs definitely encountered failure throughout his entire time from creating Apple. One failure was getting fired from his own company.

The competency I noticed Job exhibited was leadership. I didn't really find any part of the book to be confusing.

If I could ask Job's anything it would be: 1. How did you keep going after so many failures? 2. Why did you refuse a surgery that could have possibly saved your life?

I think Job's opinion of hard work was to constantly be innovative. Always keep pushing forward and coming up with new ideas and even if you hit a wall find a way around it.

Idea Napkin No. 1

My name is Mary Kate. I am a 20 year old journalism major at UF. I think a good talent of mine is that I can carry a conversation with almost anyone. I have been in the service industry since i was sixteen, because of this I have gained social skills that will follow me though the rest of my life. If i were to start Gator Shuttle, I think it would impact my life in a positive way. I want to help make a difference and even something as simple as creating a parking garage and shuttle can help change the everyday life of a student and the commute they have to take.

What I am offering to customers, is a quick and easy way for students, teacher or even the general public to have easy everyday access to UF campus without breaking the bank. The parking garage would be close to campus and would have 20 floors. Gainesville does not have very many tall buildings but this parking garage could be the start. To park in the garage it is a $3 fee for all day or a $10 all week pass. These passes are 24 hours a day, so it will not expire until the time you purchased the ticket. There will also be a shuttle that runs directly from the garage to campus. This will cost $5 all day for anyone without a Gator1 card and $1 for anyone with a Gator1. I think my service will help meet many Gainesville residents with the unmet need of parking on campus.

I am offering this product to anyone. This can be a student, a teacher, someone wanting to tour campus. This could even be someone who just needs to park at the parking garage and not use the shuttle. It will be great for anyone who goes to midtown and can't find parking late at night or during the day with a neighborhood decal is required. All my customers have the need to park in common.

Customers will pay me money to use this product because it is by far the cheapest option for parking around the campus. Someone does not have to use both the shuttle and the garage they can choose to use only the shuttle or vice versa. This is an affordable and accessible idea that Gainesville residents will understand.

What sets Gator Shuttle apart from everyone else is our prices and space. They are cheaper than Reitz Union and we have more parking available. We also have a direct shuttle to campus which no one else offers. The RTS buses make multiple stops which can double or triple the travel time it would normally take to get to campus.

I think all these ideas fit really well together. There needs to be more planning when it comes to the location of the garage and how quickly the shuttle can travel from the garage to campus. I think anyone who has an issue with parking will definitely find this idea interesting.

Elevator Pitch No. 1

https://youtu.be/rN_hZbEPtqI
Above is the link to my first elevator pitch for my opportunity Gator Shuttle which is a parking lot and a shuttle that travels directly to campus.

Testing the Hypothesis Part 2

My unmet need is parking on campus. Surprising enough, I have found that quite a few people have this unmet need. 

 I found that students often found ways to get around parking. Several students took scooters to school which help with parking because Uf offers more scooter parking. Rozie, a student I interviewed, rode her bike to school. She is able to travel into the main part of campus which she finds is a big help. Tommy takes the bus which allows him to not even have to worry about parking on campus. 

My need isn't an everyday need. This is a need that students feel frustrated with while attending school. While my need is not a life threatening need, it still is important. 

The underlying cause of the outsiders need is different because not everyone can take the bus or ride a bike. They may live too far or whatever the case will be. A lot of the times, students just have cars and cannot afford a scooter so they are stuck trying to find parking on campus. 

Outside the Boundary                                                Inside the Boundary

students with other means                                               students who drive cars

of transportation.                                            other means of transportation for students who dont have

Parking on campus                                           a need.

Too many students,                                             They have other ways to get to campus.      

too little parking options

Tweaking The Innovation

Parking                             Transportation                             

• Parking Garage         Shuttle for student/teachers

-just for students so             -$5 for a weekly shuttle pass
that they can have               -Travels directly to campus and the parking garage.
easier access to parking.
 Only $3 all day.

-Core: Cheap parking                 -Core: Air conditioned every 15 minute shuttle
and easy access to campus.

-Tangible: Similar to Reitz
garage.                                                  -Tangible: Similar to RTS


-Augmented: Comes with all day parking   -Augmented: Runs every 15 minutes and doesn't make                
and a shuttle.                                                   stop except at the lot and campus.
               
For the parking garage, I would make its core a little more different than Reitz. I would entice students with cheaper all day parking which also affect the augmented stage.

For the shuttle I would maybe make the bus run sooner than 15 minutes. I would make the bus more appealing to students too.